4 Effective Ways To Advertise Your Business Online

Every business owner knows that advertising their business is critical to running a profitable business. It does not matter whether this business is internet-based (online) or a ‘brick and mortar’ business, a business needs to regularly advertise its products and/or services. Advertising is what draws customers to any business. If customers are not aware of your business, how will they be able to purchase the products or services you offer?

What then are the ways to bring your business to the attention of your prospective customers? We will be looking at this mostly perspective of a business that is internet-based. However, the same methods can be easily used to advertise an ‘offline’ business. We will be looking at four different ways of advertising your business to get the attention of customers

Pay Per Click (PPC Advertising)

Since Google came out with their search engine in the late 1990s, PPC advertising has never been the same again. With PPC, your text advertising is displayed to online searchers on the particular search engine (Google, Bing, etc.) and you pay for each click made by the searchers. Early on PPC was a very profitable means of advertising your business. However, in recent times, it has become increasingly challenging to run profitable PPC campaigns using the search engines. Many business owners have found out that running a profitable PPC campaign is better left to professional PPC management companies,

Facebook PPC

With the introduction of Facebook PPC in 2008, PPC advertising underwent another revolution. Users have found Facebook PPC to be more relevant and profitable because of the high levels of targeting that is possible. Users can target their audience by various attributes such as age, sex, interests etc. Facebook PPC has really exploded in the last few years. As a result many online business owners are moving their PPC campaigns from Google & Bing to Facebook PPC to experience the high Return On Investment (ROI)

Online Classifieds

Based on the format of traditional newspaper classified advertising, online classifieds are also useful for generating leads for the business owner. This method of advertising has also become an increasingly popular method of advertising your business. There are various online classified advertising websites all over the Internet. You can find relevant classified websites through a Web search. Make sure to include your niche to get more targeted results.

Press Releases

Press Releases are also useful in advertising your business. Press releases are especially suitable for new product launches and/or new services. There are a large number of Press Release agencies. It is highly advised to have an expert write your first release to you so that you can have good idea how PRs are written and formatted. One great thing about Press Releases is that you can continue to receive referrals and traffic for a long time from the same Press Release. This is due to the fact that for a fee Press Release agencies will help you distribute your Press Release to a massive database of Press Release Agencies sites and other news sites.

Hemp Therapy Business Opportunity – Revolutionary or Run of the Mill?

Anyone who is thinking about starting up a business should consider whether that opportunity will make it in today’s market and with today’s ideals. The Hemp Therapy business model should be scrutinized in the same way, to see if it is something new and fit for the current times or whether it is just another of the same old tired companies trying to survive on outdated ideas.

Health
If you have been doing your research into today’s business opportunities, you will see that a very large number of them are geared towards healthy living. This is not surprising considering the state of the health care system, high illness and obesity rates, and the aging of the Baby Boomer generation.

You might think that this makes Hemp Therapy a run of the mill operation. Just like so many others, this business is all about being healthy and feeling good. In the sense that it has some common goals with many other businesses, it may seem ordinary. In this general way, it is not a unique business even though it is definitely right for the times.

Hemp Nutrition
On the other hand, no other business has mastered the art of powerful Hemp Nutrition for consumers. This company provides research studies explaining the value of Hemp in the diet. Hemp is unique in the quality and completeness of the nutrition it provides. Hemp seeds are high in protein, essential oils and amino acids. Hemp has a high percentage of Edestin, a valuable type of protein which aids in digestion among its many benefits. It helps the body to heal, renew and repair itself. Hemp has always been good for people, but the extent of its benefits is just now beginning to come to light.

Nutrition from the Sea
Hemp Therapy products from Versativa, such as Inspirin, contain marine phytoplankton – nutrition from the sea. This is the highest energy food available anywhere, and it has a nutritional profile that is nothing short of miraculous. The interest in this nutrition from the sea has multiplied rapidly over the last several decades. In the course of history, the attention to phytoplankton for human consumption is very new – one might even say revolutionary.

Environmental Concerns
“Green” is a popular word these days. It has become so standard that it has almost lost its meaning. Somehow, it has become a financial buzzword. However, companies like ForeverGreen are bringing back the ecological focus of the word. The Versativa mission is to make a difference to the environment. Hemp plants mature quickly in about 100 days from seed to full growth, making them a quickly renewable source of paper, cloth, energy, insulation, and many other products including health products.

Network Marketing
The Versativa Hemp Therapy business opportunity is based on network marketing. As most people know, the foundations of network marketing have been established over the years by many highly reputable companies. There have been a few bad eggs, but overall, network marketing has provided a means of living for many people and given them a chance to share great products. This is nothing new.

Focus of Business Model
The old-fashioned focus for businesses was to serve the needs of the business first and think about the needs of the individual last. In fact, the majority of companies still operate this way. What makes the Hemp Therapy business model different is that the needs of the individual are considered first. People are encouraged to be themselves within the system rather than to conform to the image of a certain person who has already succeeded in the business. They are allowed to find their own style of success. Versativa’s Rainmaker System is geared towards finding people who think for themselves.

As to the question of whether Versativa and Hemp Therapy is just another network marketing scheme, everyone must judge for themselves. The products, while based on plants that have been around for ages, are on the cutting edge of health science. The business model allows for a depth of human caring and concern that is not often seen in modern business. Whether the Hemp Therapy business is something new or not may be a mixed answer. The important thing to decide is if it offers an opportunity that can help you succeed in your goals. Many people will find that it does.